Posts tagged Saskatoon Music Production
Filming Ginelle James' "When The Music Stops" Music Video

Portrait of Ginelle James on the set of “When The Music Stops”

Group photo taken after filming the bar scenes at 9 Mile Legacy

Group photo taken after filming the bar scenes at 9 Mile Legacy


To create a simple yet aesthetically pleasing music video that involves elements of darkness, loneliness, and whimsical emotions.


Ginelle James’ single, “When The Music Stops” comes from a quiet, deeper and darker place than her other singles. Melodically, the song has a lighter sound to contrast the isolated feelings that are presented in the lyrics.


“When The Music Stops” is the second music video that I filmed, directed and produced for Ginelle James! Ginelle and I worked together last year on her first lyric video, “Last Call” which was SO much fun! For Last Call, Ginelle allowed me to exercise my creativity and I was overjoyed with the final result of her lyric video.

 The same thing happened with “When The Music Stops” – I really appreciated that Ginelle trusted my creative vision! I really took the time to make sure that the lighting and overall mood of the video was on point with the concept of the song. Ginelle lined up the hair stylists, the make-up artist, and the locations. She literally made everything happen! Ginelle’s an incredibly hard worker and her work ethic was very evident during the entire planning process.

Behind The Scenes photo of Melissa (Owner of Sage The Beauty Bar) applying make-up on Ginelle

Behind The Scenes photo of Melissa (Owner of Sage The Beauty Bar) applying make-up on Ginelle

The Process

Typically when I start working with artists on a brand new music video concept, I always ask, “What do you see in your music video”? I love collaborating, and to me it’s important that I include the main artist’s vision. Asking these types of questions helps me get into their head.

 From our initial meeting, we decided to hire a contemporary dancer to further communicate all of the various emotions that are in the song. The main focus is on the dancer since she is the main actress in the video, while Ginelle focused on the singing parts only.

I love filming dancers. There’s something about capturing their raw emotions on camera that make me so excited when I’m filming and directing. Again, we worked with choreographer Karrie-Ann from Pure Energy who was also my dance teacher growing up.

The music video was filmed at Sage The Beauty Bar and 9 Mile Legacy. The owners of both locations were incredibly accommodating, friendly, and just all-around very nice! I haven’t officially filmed at either of these locations, but I was very happy with the aesthetic of both places.

Sage The Beauty Bar has a chic, modern, light, airy and stunning interior. 9 Mile Legacy has a rustic, darker, modern and beautiful space. I give Ginelle mad props for securing these locations – I was really happy that the spaces perfectly balanced out the lightness and darkness of each other. Both of the locations mostly have raw materials, which accentuates the dancer’s raw emotions and moods. 

Since Ginelle’s artist branding is very sophisticated and chic, it was important to me that the visuals in the music video enhanced her artistry.

Behind The Scenes photo of Andrea filming the dancer (Carolyn)

Behind The Scenes photo of Andrea filming the dancer (Carolyn)


  1. Location Scouting: Finding locations can have its challenges, only because the venues may only be open on certain days that may not work for everyone involved in the shoot. But since we planned this video so far in advance, we were able to move dates around and communicate with our team to ensure that everyone was available on the day of the shoot.

  2. Extras: The main dancer (Carolyn McDonald) is incredible. She was very professional and easy-going. The main extra (Stacey) was also very professional and easy to work with. Similar to our other music video shoots, we had a specific criterion when we were casting extras. Being specific certainly have its challenges, but we got really lucky with this shoot and worked with the best extras! Everyone had great attitudes going in and out of the shoot.

  3. Lighting: This time around I experimented with my lighting techniques. Since the overall mood of the dancer was dark and lonely, I filmed in darker settings to amplify those moods. As the music video progressed, I made the lighting brighter towards the end as the dancer showcased the rawness of her emotions so that we could see it all clearly.

  4. Location Set-Up: When filming music videos, it’s important to communicate with the team about how a location should be set up. For instance, should the location be pristine? Should it be messy? Similar to our other video shoots, set-up did not take long at all. All the locations were already set up before we arrived which is always a major win! Melissa from Sage The Beauty Bar and Sean from 9 Mile were very accommodating and let us move things around when we set up our own video equipment.

“When The Music Stops” music video still

“When The Music Stops” music video still

“When The Music Stops” music video still


I’m very proud of the overall result of this music video. This was my second time filming a dancer, and it was amazing to witness the artist (Ginelle) and the dancer (Carolyn) express their art in their own way. Thank you so much to everyone involved - there’s too many to list but you all know who you are! It’s always a pleasure working with Ginelle, and we look forward to working with her on future projects!

Purchase “When The Music Stops” by Ginelle James on iTunes by clicking here or by clicking on the photo below:

Click on the photo to purchase Ginelle James’ song, “When The Music Stops” on iTunes!!

Click on the photo to purchase Ginelle James’ song, “When The Music Stops” on iTunes!!


Song written by Ginelle James
Music video filmed, directed and produced by Andrea at Nolita Studios
Photography in blog post: Nolita Studios
Key Makeup Artist: Melissa Wyant-Taylor from Sage The Beauty Bar
Hair stylists: Brandee Friesen and Kim at Sage The Beauty Bar
Locations: Sage The Beauty Bar and 9 Mile Legacy
Choreographer: Karrie-Ann at Pure Energy Dance Co.
Dancer/Actress: Carolyn McDonald
Lead Actress: Stacey Higgins
Background Extras: BK, DW & JW

Thanks for checking out the overall process of the filming of “When The Music Stops”! Check out the full music video below.

10 Steps To Do Before Releasing Your Single

There are right ways and wrong ways to release a single. You can either drop it and not promote it (wrong way) or take the necessary steps to gain traction while making revenue from your music (right way). In this video, you'll learn 10 tips as to how you can have a strong single release!


1. Plan Ahead

 Planning ahead is key when you’re working in the music industry. When you think about well known artists who are signed to record labels, those artists aren’t just dropping songs and music videos because they feel like it. They’re following release plans. When releasing your single you should give yourself a 4-6 month planning window after you get the final mix of your song. You need lots of time to plan and prepare everything that’s needed to be done for a proper single release.

2. Figure out your release dates

Pick a date for your single release. Having the date gives you a direction and lets you plan everything else around your release date. You’ll also need to think about these types of releases: online release, radio release, press release or music video release but we will talk about that later in the blog.

3. Figure out if you are releasing your song to Radio

Releasing your song to radio is another very important part of promoting your music, and it’s also a way that your music can generate revenue. When your songs gets played on the radio, you can get paid royalties for every time your song is played. Radio is also another great way to generate credibility in your music career. It shows that you’re a serious artist int he music industry. You should also think about hiring a Radio Tracker or putting your music on DMDS. 

4. Determine if you’re going to hire a Radio Tracker to promote your song

A radio tracker is the person you hire to get the music director of a radio station to listen to your song. They are the experts at getting your music on the radio. A good Radio Tracker will also have established relationships with people in the music industry, guide you on how to do radio tours, and teach the best ways to promote your single.

5. Determine if you will use DMDS instead of a Radio Tracker

DMDS is short for Digital Media Distribution System. Using DMDS is an inexpensive solution compared to hiring a Radio Tracker. DMDS delivers your music tracks and promo materials directly to the email inboxes of music programmers at radio stations within Canada and the US. This is what you would use if you decide to radio track your song yourself. Check out DMDS’ website for more information. Using DMDS is the DIY way to getting your song on the radio. You will have to call the radio stations yourself to convince them to play your song instead of having a radio tracker do it on your behalf.

6. Plan a music video with your single release

Music videos are a great way to promote your single. They give your fans a visual of who you are. It will help them develop a deeper connection to you as an artist. You need to plan music videos ahead of time. There is a lot of planning and work that goes into creating a music video. You will need to hire a professional music video company like Nolita Studios as they will help you through the entire process of creating a music video.

7. Use Digital Distribution to release your music.

Using Digital Distribution allows you to sell your music online. Do not give your music away for free!!! You need to make money off your music if you’re going to have a sustainable music career. Digital Distribution is what you use to get your music on iTunes, Spotify, Apple Music and all other music platforms. They keep track of your sales and pay you after they take their percentage. The two websites we would recommend are CDbaby or Tunecore.

 8.Single/Album artwork

Your single need to be paired with great cover artwork. People are very visual these days, and if your artwork looks slapped together, people won't take you seriously. In 2019, everyone is now streaming your music on their phone or looking you up on YouTube, so your visuals are the first thing they will see when they come across you. And in a world where people have a 3 second attention span, you’ll need to grab them quick. Again, hire a company like Nolita Studios to help you with your artwork.

9. Create a Press Release

A press release is a write-up to send to press outlets. You should tell a story in these write-ups to convince the press that your release is newsworthy, and that you are an interesting story to cover. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.

10. Plan a Show/Tour

Having a show/tour booked after your single is released is a great way to build up your single, and a great way to promote your tour/shows. Shows are a place for your fans to come out and experience what your live show is like. It’s also a great revenue source for you to make revenue. You can get paid by the bar/venue to play or you can put on the show yourself. That way, you can make a profit from the ticket sales and merch.

We hope this information was useful for you! You can reach us on our website, Facebook and Instagram. We’d love to have you be a part of the Nolita Family!

Jesse Weiman

6 Ways To Prepare For The Recording Studio

Hi Noita Fam!

Preparing for the studio is key to having a smooth and valuable recording session. Recording music is supposed to be a fun process, but when it’s time to get down to business, it’s important to go through protocols to ensure that you’re doing your best work. In this video, you'll learn tips as to how you can have a successful recording session whether you're a beginner or experienced artist.

Jesse Weiman has operated his own recording studio for over 10 years prior to partnering with Nolita Studios. Through his experience, he has found that these methods have helped artists immensely before they step into our studio.

Learn the 6 ways as to how you can prepare for the recording studio in our video below!


1. Set a goal before each recording session

What do you plan to do at your recording session? Are you recording vocals? Are you doing pre-production? Are your songwriting? Be very clear on what you are trying to accomplish in the recording session and convey that with your audio engineer or producer.

2. Keep appointments, show up on time and come prepared

It’s important to show up for scheduled recording sessions and to show up on time. It kills the momentum of a session when artists show up late. Showing up on time really sets a tone that the artist is a serious professional.

Arrive to every recording session prepared and warmed up, and have chord charts and lyrics ready. Bring water and be ready to work. When you are working with professionals in the music industry you want to make sure you are on time and prepared so you are respecting other people’s time.

3. Bring healthy Snacks

When you are an artist or a singer, you’ll want to maintain your energy by bringing healthy snacks and water to the studio. Eating junk food like McDonalds before a recording session is a very bad idea. As good as it may taste at the time, you’ll feel it later because of the high sodium. Have a light lunch, and stick with proteins like chicken and fish. For snacks, bring apples, eggs, rice, salads or green veggies. Stay away from bananas, dairy products, nuts and fried food. These foods create a lot of mucus and they can potentially bother your throat.

4. Make sure all your songwriting and instrument writing is done before you hit the studio

Working in the studio is not cheap, and I have seen many artists in my years waste time and money because they prepare before coming to the studio. Make sure you have your lyrics memorized, or bring lyrics and chords sheets, and come practiced and prepared to give a great performance. If you are an artist who uses beats or instrumental tracks, come to the studio with the tracks on a USB stick or hard drive. Or e-mail it to the music producer or audio engineer ahead of time. It kills the momentum of a session when artists don’t arrive prepared. The more prepared you are, the better time you will have in the recording studio.

5. Arrive with a fun confident positive attitude

Nothing is worse than working with an artist who has a giant ego or pretentious attitude. Or on the other side, they have no confidence and they get way too down on themselves when they make a mistake. When you’re in the studio, come to have fun! Keep in mind that having extreme mood changes can create an uncomfortable setting at a recording session. The studio is a place you should come to work yet have fun!

6. Aim for excellence

Remember, the point of recording a song with a music producer in a studio is to make the best song you can. Use every tool you can to achieve the sound you want, and don’t be afraid to try new things! Part of the goal is to create a product that can be listened to a 1000 times and be enjoyed. You should always be trying to make your best work every time you go into the recording studio. Also, when you’re in the studio, make sure your voice is heard. It is important to express your needs and to speak up if you’re not liking something. Being quiet and not saying what you like or dislike will not help your product and will just confuse the people you are working with.

Working in the studio is a lot of fun and can be a great way to create lots of amazing memories. I personally like to have a very relaxed environment in the studio. I think it's important to come prepared but it’s also important to have a positive and fun working environment. You don't get good results if you’re stressed, uncomfortable and scared in the studio. I always make sure all my clients feel great every time they come into our recording studio.

If you have any questions, please send us an email, message us on our Facebook Page or DM us on Instagram. We’d love to work with you and have you be a part of the #NolitaFam.

Jesse Weiman